Privacy policy

Privacy Policy

AURELUXA (“AURELUXA,” “we,” “us,” or “our”) respects your privacy and is dedicated to protecting your personal data. This Privacy Policy outlines the types of information we collect when you visit or make a purchase from aureluxa.com (the “Site” or “Service”), how that information is utilized, safeguarded, and shared, and the rights and choices available to you.

By accessing or using our Site, you acknowledge the terms and practices described in this Privacy Policy.

1. Information We Collect

We collect information directly from you when you interact with our Site, as well as automatically through digital tracking technologies.

A. Information You Provide Voluntarily

  • Account Information: Name, email address, phone number, and password created during voluntary account registration. You must be at least 18 years old to register an account.

  • Transactional & Order Data: Billing address, shipping address, order history, and payment processing details. Payment card transactions are processed through tokenized, encrypted third-party payment gateways; we do not store raw credit card numbers on our servers.

  • Customer Inquiries & Communications: Any details, skin concerns, photos, or feedback you submit when contacting our Customer Care team or submitting forms.

B. Information Collected Automatically

  • Device & Usage Details: IP address, operating system, browser type, referring/exit pages, time spent on specific pages, and clickstream behavior.

  • Cookies & Web Beacons: We utilize cookies (small text files placed on your device) and web beacons/pixel tags to facilitate site navigation, remember shopping cart contents (including abandoned cart sequences), analyze user traffic patterns, and customize your experience.

  • Analytics: We employ third-party analytics services, including Google Analytics, to review demographic metrics (such as age, gender, and general interest segments) in aggregate. You may manage or opt out of Google’s data collection by visiting the Google Analytics Opt-out Browser Add-on or adjusting your Google Ad Settings.

  • Identity Resolution Vendors: When you browse our Site, cookies and similar technologies may be utilized by authorized data vendors to connect on-site browsing activity with contact information (such as email or postal addresses) to deliver relevant marketing. You may opt out of this specific advertising program via Retention Opt-Out.

2. How We Use Your Information

We process personal data for legitimate business interests, order fulfillment, and legal compliance, including to:

  • Process, fulfill, package, and ship your orders.

  • Send transactional updates, order confirmations, tracking alerts, and customer care resolutions.

  • Retain shopping cart status and trigger automated cart reminders via email or SMS.

  • Deliver promotional campaigns, newsletters, and product release updates (where consent has been provided).

  • Monitor site integrity, investigate fraudulent transactions, and enhance technical performance.

  • Comply with applicable legal, accounting, and regulatory obligations.

3. Sharing & Disclosure of Information

We do not sell, lease, or rent your personal data to third parties. We share information solely under the following operational circumstances:

  • Service Providers & Operations: We disclose necessary data to vetted third-party vendors who perform essential functions on our behalf, including order fulfillment, parcel carriers, IT infrastructure, cloud hosting, email/SMS distribution, payment processing, fraud detection, and customer support.

  • Payment Gateways & Merchant Facilities: Information necessary to verify, authorize, and process charges or process authorized returns.

  • SMS & Mobile Data Protection: Mobile telephone numbers, opt-in consent records, and SMS campaign data will not be shared, sold, or disclosed to third parties or affiliates for their own marketing or promotional purposes. Information is shared strictly with mobile aggregators and delivery gateways solely as needed to transmit requested text messages.

  • Legal Compliance & Protection: We may disclose data if required by law, subpoena, or regulatory request, or when necessary to protect the rights, property, and safety of AURELUXA, our customers, or the public.

4. International Data Transfers & GDPR Compliance

For users located within the European Union (EU) or European Economic Area (EEA), we process personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation / GDPR).

If data is transferred outside the EEA to countries not recognized by the European Commission as providing an adequate level of data protection, we implement appropriate contractual safeguards, including the European Commission’s Standard Contractual Clauses (SCCs), to ensure your rights and protections remain enforceable.

5. Data Security

We apply industry-standard administrative, physical, and technical safeguards to secure your personal data:

  • All sensitive transactions and checkout flows are secured via Secure Sockets Layer (SSL) / Transport Layer Security (TLS) encryption.

  • Account access requires an encrypted password. You are responsible for keeping your login credentials confidential.

  • Access to collected user data is strictly restricted to authorized staff and contractors bound by confidentiality agreements.

Please note: No electronic transmission or storage system over the internet can be guaranteed to be 100% secure. While we employ rigorous measures, we cannot guarantee absolute security.

6. Children’s Privacy

Our Site is intended exclusively for adults and is not directed to children under 13 years of age (or 16 where applicable by local law). We do not knowingly collect personal data from children under 13 under the Children’s Online Privacy Protection Act (COPPA). If we discover that a minor under 13 has submitted personal information without verified parental consent, we will promptly delete the data from our active systems.

7. Your Rights & Choices

  • Access & Deletion: You may request access to, correction of, or deletion of the personal information we retain about you by contacting support@aureluxa.com. (Note: If an order is subsequently placed after a deletion request, necessary transaction details must be collected to fulfill that order).

  • Marketing Communications: You can opt out of promotional emails at any time by clicking the “Unsubscribe” link located at the bottom of each email. To opt out of SMS communications, reply STOP to any text message.

  • Transactional Messages: Opting out of marketing communications does not suppress critical transactional emails (such as order receipts, shipping confirmations, and account security notifications).

  • Cookies: Most web browsers allow you to modify cookie settings or disable them entirely. Disabling essential cookies may impair checkout functionality and site navigation.

8. Policy Updates & Inquiries

AURELUXA reserves the right to amend or update this Privacy Policy at any time. Any changes will be posted directly to this page with an updated revision date. Material updates will be communicated through site notifications or direct email correspondence where appropriate.

If you have questions regarding this Privacy Policy, your personal data, or our data handling practices, contact our privacy team at:

AURELUXA Customer Care Email: support@aureluxa.com